Over half of Brits believe watching TV has educated them on important topics, says study

MORE than half of Brits reckon watching telly has educated them more than ever before, eye-opening research has found.

A study of 2,000 adults revealed a whopping 51 percent have found out about an important social issue they’d not heard of before thanks to watching television.

While seven in ten Brits admitted they were more informed about other international cultures thanks to switching on the telly box.

And 45 percent felt better educated on causes such as Black Lives Matter and the Me Too movement by watching TV.

The climate emergency, refugee crises and the pandemic were other major topics TV has served to educate on in recent years.

It also emerged 26 per cent rely more now on television than ever before to find out about social issues and important world developments.


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While others found watching TV has helped educate them on topics including disability (23 percent) and disease (28 percent).

Just under a firth of Brits learnt more about the education system while 13 percent became more clued up on gender identity thanks to TV.

It also emerged 67 percent like that TV keeps them informed without having to find further additional information themselves.

And 68 percent have been so bowled over by what they've learnt, they let someone else know.

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While 60 percent admit they like that their favourite shows weave in important issues so they consume them without too much effort.

Despite this, 43 pe cent are more likely to watch drama and comedy shows on a regular basis over the news and documentaries (37 per cent).

The research was commissioned by Virgin Media as part of this year’s Must-See Moment for the BAFTA TV Awards.

David Bouchier, Chief TV and Entertainment Officer at Virgin Media O2, which commissioned the research, said: “Television is the most powerful way to inform and educate us on what’s really important.

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“While TV is all about relaxing and being captivated, there’s also time to learn more about everything from key societal issues to the health of our planet.”

On average, Brits consume four hours of TV every day, with Saturdays the most likely day to watch the most, according to the OnePoll data.



1.            The global pandemic

2.            Climate crisis

3.            The UK and US elections

4.            Refugee crisis

5.            Ocean conservation

6.            Cultures outside of the UK

7.            Species endangerment

8.            Disease

9.            Black Lives Matter

10.          Disability

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