Britons are ALREADY looking for frozen turkeys and Christmas trees

Britons are ALREADY looking for frozen turkeys and Christmas trees as they yearn for festivities after six months of social restrictions

  • Sainsbury’s bosses saw some 400 searches for ‘whole frozen turkeys’ last week
  • Interest in festive ranges in normally small in September, said supermarket giant
  • Searches for mince pies and Christmas puddings have tripled and quadrupled 

Supermarket giant Sainsbury’s says it has seen a jump in customers searching for frozen turkeys and Christmas trees as Britons, weary from six months of social restrictions, yearn for the big event.

Sainsbury’s group e-commerce director Nigel Blunt said interest in festive ranges is normally small in September. 

But he said last week there were 400 searches for ‘whole frozen turkeys’, while searches for ‘mince pies’ and ‘Christmas puddings’ have tripled and quadrupled respectively on last year.

Supermarket giant Sainsbury’s says it has seen a jump in customers searching for frozen turkeys and Christmas trees as Britons, weary from six months of social restrictions, yearn for the big event

Mr Blunt, who oversees £6.3 billion sales at Sainsbury’s and its Argos subsidiary, said: ‘Historically… as soon as Halloween is over, Christmas spikes.

‘But this year we’ve seen it come forward all the way and, in terms of interest online and what people are beginning to search for, we’ve got the increase in Halloween and Christmas happening at the same time.’

He said the retailer had ‘pulled forward some of our plans’ in response, including launching a limited first wave of Christmas products two weeks early.

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