4th of July Box Office Fireworks: Why Universal Wasn’t the Only Winner
Ratings: Macy’s 4th of July Fireworks Fall to New Lows
Even compared with last year’s semi-live COVID show
NBC’s annual fireworks show didn’t make much of a bang last night, when the 4th of July special sponsored by Macy’s settled for new lows in both the key demo ratings and in total viewers.
From 8 to 10 p.m., the Macy’s 4th of July Fireworks Spectacular averaged a 0.6 rating and 4.4 million total viewers. Not spectacular, but enough for NBC to win the night.
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Airing from 8-10 p.m., the semi-live (due to COVID) 2020 NBC event, which took place on a Saturday, drew a 0.7 rating among adults 18-49 and 4.7 million total viewers. Those were all-time lows at the time.
The last “normal” 4th display, which aired on a Thursday in 2019, had a 0.9 rating and 5.9 million total viewers.
NBC won both of those evenings.
More to come…