MONEY Saving Expert Martin Lewis got emotional as he yelled about "lying, scamming thieves" stealing money by using his FACE.
The cash guru, 49, lost his temper during a phone-in with This Morning viewers falling victim to "sophisticated" scammers.
Reading out a question from viewer Sarah about Bitcoin purchases, host Holly Willoughby said: "I've seen Martin Lewis championing Bitcoin purchases, but my concern is…"
Martin cut in shouting "no, no, no", with Holly telling him: "Let me just read it and then you can clarify."
She continued: "These are Bitcoin purchases asking for £2,000 to be transferred over and then be transferred back. Can you tell me if trhis is genuine?"
Martin started shouting: "It's a scam, it's a scam, it's absolutely a scam. I do not do any adverts.
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"Look, Bitcoin is a speculative investment and I don't do speculative investments.
"That's why I don't talk about. I'm not going to go into it, good or bad, there's a lot of debate around there. Some people love it, some people say it's destabilising.
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"I certainly wouldn't put more money than you can afford to lose in it but it may very well get you a lot of money if it goes right.
"But none of this is about Bitcoin. The stuff on social media and the stuff you're emailed with my face on it – and often yours too Holly – telling you about some life-changing incredible that has revolutionised my life is actually lying, scamming thieves trying to steal your money.
"I do not appear in adverts. I do not try and pump investments. If you see those – even if there's a picture of me with quotes linking to what looks like a newspaper site – it's not real."
Martin then went on to reveal a heartbreaking story of someone conned out of money cause of a similar scam.
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"I know someone who is losing £200,000 and they're talking about taking their own life," said Martin.
"These are scams. Do not give them your money. Report them to the police."
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