KIM Kardashian announced Tuesday she’s shutting down KKW Beauty and its website come August.
The 40-year-old reality star promised she would return with new products in the future but revealed it would be under a “completely new brand” as she wants to create a “more modern” line.
“To our loyal customers,” she began in an Instagram Story, “It all started with a contour kit and expanded to eyes, lips, body and many incredible collections over the past four years.”
This big change to her career life comes just a few months after she made major change in her personal life by filing for divorce from her husband Kanye West.
Kim continued in her post to fans: “On August 1st at midnight we will be shutting down the KKWBeauty.com site so that we can come back to you under a completely new brand with new formulas that are more modern, innovative and packaged in an elevated and sustainable new look.”
She added: “I’m excited to continue to develop and expand my product range and for you to finally be able to experience it the way that I have always envisioned.
“In addition, my team is hard at work to improve the customer shopping experience where you will be able to purchase my beauty and cosmetic offerings in all categories from one single website.
“Thank you so much for being on this incredible journey with me, and I promise we won’t be gone for too long.”
Despite filing for divorce, the reality star signed the note with her full married name, what the KKW in KKW Beauty stands for, writing: “XO, Kim Kardashian West.”
With the website shuttering in just a few weeks, KKW Beauty is putting all of its products on sale, 20 to 75 percent off, while supplies last.
The decision to part with the KKW Beauty brand and return with a new name comes as Kim’s been distancing herself from the West aspect of her own name by divorcing Kanye.
More to follow…
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