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Good Morning Britain fans proved nothing gets past them on Thursday morning, after they spotted an awkward typo during a celebrity interview.
Joining hosts Ben Shephard and Susanna Reid, Jamie and Harry Redknapp appeared in the studio via video call to discuss their new chat show, Redknapp's Big Night Out.
Underneath their faces, an ITV banner popped up, advertising the show and inviting viewers to tune in to watch the father-son duo interview some of the biggest names in showbiz.
Unfortunately, the banner featured an unexpected typo – with the word "show" replaced with "sow".
It read: “Harry & Jamie Redknapp’s Big Bight Out – Famous father and son team up for their own chat sow."
Taking to Twitter, eagle-eyed fans remarked on the awkward misspelling, tagging ITV and urging the GMB crew to amend the spelling mistake.
One wrote: "#GMB what the devil is a chat sow?"
"#GMB what's a 'chat sow’???" remarked a second, and a third weighed in: "@GMB What’s a "chat sow?! That’s a funny typo!"
"@GMB Harry and Jamie’s big new 'sow’," penned a fourth.
Moments later, the banner was swapped out for another, which featured zero spelling or grammatical errors following the previous mishap.
Harry and Jamie’s new show debuted last week on Sky One, teaming up with comedian Tom Davis for the interview series, which combines entertainment and sport.
One of their upcoming guests includes Line of Duty star Martin Compston, who stars as DI Steve Arnott in the nail-biting sixth season of the BBC One crime drama.
Though the interview series has been a major hit with viewers, hosts Ben and Susanna couldn't understand how Jamie and Harry managed to fill hours with chatter.
In the opening scenes of the interview, Susanna asked the father-son duo to have a chat, saying: "Is this the first time you’ve talked to your dad this morning?
"Do you want to have a quick chat? A catch-up?"
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"How are you mate, you okay?" Jamie asked, only for Harry to offer a brief reply, muttering: "All good, yep."
Ben burst out laughing over the silence that followed, as Susanna quipped: "It's amazing you’ve managed to make a talk show together, isn’t it!"
Good Morning Britain airs on weekdays at 6am on ITV.
- Good Morning Britain
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