Less Than Half of Americans Know the True Meaning of Memorial Day, Survey Finds

When asked about the Moment of Remembrance, a moment wherein Americans are asked to pause for a duration of one minute to remember those who have died in U.S. military service, half of those polled hadn’t heard of it.

But a third of respondents (35%) were able to select the correct time for when it takes place — 3 p.m. local time on Memorial Day.

Half of Americans polled had also not heard the term “Gold Star family” — which is a family who has lost a loved one in military service.

Once explained, 55% of respondents said they planned to do something kind for a Gold Star family this Memorial Day.

“For many Americans, Memorial Day is a much-needed day off to relax and enjoy their family. It is important to understand that it is also a solemn day of remembrance. For me, as a combat veteran, and for military members and their families, this day holds great significance. Not everyone I served with was fortunate enough to return home,” said Brian Ishmael, senior director, University of Phoenix Office of Military and Veteran Affairs and former U.S. Army sergeant.

Even though there’s some confusion about the holiday, 83% of Americans believe it’s important to do something to commemorate Memorial Day.

Eighty-seven percent of respondents said we should be doing more to honor both living veterans and those who died serving. And the survey found 76% believe Memorial Day should transcend politics.

While 79% of respondents said their plans for Memorial Day will be different as a result of the current travel restrictions, 78% said they have an opportunity to be more reflective this year.

“At University of Phoenix, like so many others, our annual Memorial Day traditions have altered this year,” said Ishmael. "However, we can all still do our part to honor the fallen. Flying a flag, taking a moment of reflection or speaking to a veteran about their experiences are simple ways to remember the true meaning of Memorial Day.”

How do respondents plan to celebrate Memorial Day this year? 

· Fly a flag — 43%

· Leave a flag or flowers on grave of deceased U.S. Armed Forces member — 30%

· Attend a local ceremony or patriotic event — 30%

· Fly a flag at half-mast — 29%

· Visit a military monument or war memorial monument — 27%

· Educate my children about the meaning of Memorial Day — 25%

· Wear a Memorial Day button — 24%

· Aid a family who lost someone serving in the U.S. Armed Forces — 22%

· Educate myself about the meaning of Memorial Day — 22%

How are respondents thanking a veteran on Memorial Day? 

· An in-person “thank you" — 48%

· A text or email — 35%

· A social media post — 35%

· A handwritten note — 29%

· A phone call — 29%

· A video call — 27%

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