- Today is Kylie Jenner's 23rd birthday.
- In March 2019, Forbes dubbed then 21-year-old Kylie Jenner the world's youngest "self-made" billionaire.
- The magazine had pegged the value of her company, Kylie Cosmetics, at more than $900 million. That plus her personal earnings brought her net worth to more than $1 billion, Forbes said.
- In May, Forbes reported that Jenner is not, in fact, a billionaire, and that she has embellished the profitability and size of the company since 2016.
- Forbes pegs Jenner's true net worth at just under $900 million.
- Here's how Jenner has made her millions, from Kylie Cosmetics to TV appearances to product endorsements.
- Visit Business Insider's homepage for more stories.
Kylie Jenner, the ever controversial reality star, just turned 23 years old. She's most likely spending it in style — last year she rented a $200 million superyacht to celebrate.
Forbes declared Jenner the world's youngest "self-made" billionaire at age 21, thanks to her makeup company, Kylie Cosmetics. But in a May investigation, Forbes went on to report that Jenner is not, in fact, a billionaire. The magazine said that Jenner has exaggerated the size and profitability of her business and misled Forbes and other publications since 2016.
Jenner founded Kylie Cosmetics in 2015 and claimed to have brought in $400 million in revenue in its first 18 months, per Forbes. In November 2019, Jenner signed a deal to sell a majority stake in her cosmetics company to beauty conglomerate Coty Inc. for $600 million, which valued the company at $1.2 billion.
But Forbes alleges that the company has never made as much money as the Jenners claimed, and also that her business has suffered during the coronavirus pandemic. A representative for Jenner did not respond to Business Insider's request for comment.
Despite her disputed billionaire status, Jenner has amassed a cosmetics empire, starred alongside her family in "Keeping Up with the Kardashians" as well as in her own spin-off show "Life of Kylie," started a clothing line with her sister, and made millions promoting products on Instagram.
Here are all the ways Jenner has made her millions.
In March 2019, Forbes dubbed Kylie Jenner, then 21, the world's youngest "self-made" billionaire.
At the time, Forbes estimated that Jenner's company, Kylie Cosmetics, was worth $900 million.
That plus her personal earnings from the company brought her net worth to more than $1 billion, Forbes said.
Many criticized Forbes' decision to call Jenner "self-made," saying she was born into wealth and privilege. Jenner responded to the backlash in an interview with Paper magazine, saying, "The self-made thing is true" and adding that her parents "cut her off at the age of 15."
A recent Forbes investigation called Jenner's billionaire status into question.
While Forbes reported that Jenner was still the youngest "self-made" billionaire in the world on April 7, a more recent Forbes report released in May contended that the 22-year-old is not, in fact, a billionaire. Per Forbes' new investigation, Jenner and her mother and marketing manager, Kris Jenner, have exaggerated the size and profitability of her business and misled Forbes and other publications since 2016.
But Forbes concedes that Jenner is still a multimillionaire, now pegging her true net worth at $900 million.
At the time, Jenner took to Twitter to slam Forbes' report. "I thought this was a reputable site… all I see are a number of inaccurate statements and unproven assumptions lol. I've never asked for any title or tried to lie my way there EVER. period," she tweeted, also questioning Forbes' "proof" of the claim that tax returns "were likely forged."
"I can name a list of 100 things more important right now than fixating on how much money I have," Jenner tweeted.
Jenner's first job was on reality TV show "Keeping Up With The Kardashians." She was nine years old when the first episode aired and the show is now airing its 18th season.
Source: Business Insider
People reported in 2017 that the family collectively earns about $30 million per season of the show, according to their most recent contract, but it's unclear exactly how much each family member makes.
Source: Business Insider, People
Jenner also briefly starred in her own spin-off show, "Life of Kylie," in 2017.
In 2013, when Jenner was 15, she and her sister, Kendall, launched a clothing line called Kendall + Kylie for PacSun.
The brand has since expanded to be sold wholesale to 390 locations in the US, including Nordstrom, Topshop, Amazon, and Bloomingdale's, and 975 worldwide.
Jenner has made the bulk of her fortune through her makeup company, Kylie Cosmetics.
The company originally launched as Kylie Lip Kits, not long after Jenner admitted to getting "temporary lip fillers," in 2015.
The company claimed to have sold more than $630 million worth of makeup in its first two years, including an estimated $330 million in 2017.
The manufacturing, packaging, and sales of Kylie Cosmetics products are all outsourced to private companies, including Seed Beauty and Shopify.
And the financial and public relations aspects of the brand are handled by Kardashian-Jenner matriarch and Kylie's mother, Kris Jenner, in exchange for a 10% management fee.
In 2018, Jenner claimed that Kylie Cosmetics was on track to bring in more than $300 million in revenue, partially thanks to an exclusive distribution detail with beauty retailer Ulta.
Forbes now says that in reality, financial documents show that the company sold closer to $125 million.
In November 2019, Jenner sold a majority stake in Kylie Cosmetics to Coty Inc. for $600 million, giving the company a $1.2 billion valuation.
Jenner announced at the time that Christoph Honnefelder would assume the role of CEO of Kylie Cosmetics and Kylie Skin. Jenner was previously CEO.
Per Coty's press release announcing the deal, Jenner and her team would continue to lead "all creative efforts in terms of product and communications initiatives," while Coty would lead the portfolio's "overall" development.
Much of Jenner's work on Kylie Cosmetics takes place on social media. She frequently promotes the brand on her personal Instagram account.
i’m pretty good at this makeup thing
A post shared byKylie 🤍 (@kyliejenner) on May 26, 2020 at 12:02pm PDT
"Social media is an amazing platform," Jenner, who has more than 189 million followers on Instagram, told Forbes last year. "I have such easy access to my fans and my customers."
what lip is your fav 👀 tap for details! @kyliecosmetics
A post shared byKylie 🤍 (@kyliejenner) on Mar 8, 2020 at 5:41pm PDT
Jenner also has lucrative endorsement deals with Puma and other brands.
She often endorses products on Instagram from brands including Fashion Nova …
on wednesday’s @fashionnova
A post shared byKylie (@kyliejenner) on Jan 9, 2019 at 1:54pm PST
… SugarBearHair vitamins …
Blue for my hair + pink for my body! @sugarbearhair has the most delicious vitamins #ad #sugarbearhair
A post shared byKylie (@kyliejenner) on Jan 28, 2019 at 12:02pm PST
… and Adidas.
Office days in my #SUPERCOURT available now. @adidasOriginals #adidas_Ambassador #createdwithadidas #HOMEOFCLASSICS
A post shared byKylie 🤍 (@kyliejenner) on Dec 12, 2019 at 10:06am PST
A 2018 report from social media insights firm D'Marie Analytics found that a single Instagram post by Jenner was worth $1 million in advertising.
Although she has since shut it down, Jenner previously made money from her personal app, which launched in 2015 and made $105,170 on its first day.
The app offered "an exclusive mix of free and premium paid content from Kylie's world, bringing you closer to her than ever before," according to its description.
But at the end of 2018, Jenner announced she would stop posting to the app in 2019.
Despite agreeing to sell the majority of the company last year, Jenner told Forbes back in 2018 that she envisioned herself working there "forever."
let’s get away 💚
A post shared byKylie (@kyliejenner) on Jan 18, 2019 at 8:02am PST
She told the magazine she would perhaps pass the business on to her daughter, Stormi, one day.
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