Holly Willoughby's Dancing on Ice looks add up to a cool £136,000

That’s a lot of ice lolly, Holly! As Miss Willoughby hosts the Dancing On Ice finale, how her frocks and rocks add up to a cool £136,000

  • Holly Willoughby’s looks have included incredible bespoke gowns and jewellery
  • Viewers have dropped from 5.4million in a week to only 3.8million last week
  • This year’s series has been plagued with issues, such as injuries and coronavirus

By any standards, this has been a cursed series of Dancing On Ice.

Three contestants quit due to injury — TV presenter Denise van Outen dislocated her shoulder during training, singer Jason Donovan hurt his back and reality TV star Billie Shepherd dropped out after a bad fall.

A further two had to go after testing positive for Covid-19 — Emmerdale actor Joe-Warren Plant and comedian Rufus Hound. 

Radio presenter Sonny Jay and skating pro Angela Egan were crowned winners in last night’s live final, beating actress Faye Brookes and athlete Colin Jackson.

The show was also hit by a ratings crisis, with viewers turning off in their droves — from 5.4 million in week one to only 3.8 million by last week, beaten by the BBC’s Countryfile, with 5.3 million. So thank heavens for Holly Willoughby.

The presenter, 40, has been the only constant — never less than show-stopping in style — in a series of glittering outfits. 

Thanks to her new stylist Dannii Whiteman, Holly has wowed week after week in a collection of mostly bespoke gowns, and jewellery (presumably borrowed) worth thousands of pounds.

From vintage diamond earrings to modern cocktail rings, ALISON BOSHOFF looks at Holly’s wardrobe showstoppers that have topped £136,000 . . .




Holly kicked off the new series of Dancing On Ice with this dusky pink, beaded dress, with sequins, tassels and feathers, from Dany Atrache, £6,240. 

She wore it with Rene Caovilla heels, £670, diamond cluster earrings, £8,000, with a diamond cross-over ring, £18,200, by Berganza, London. 

Holly wrote on Instagram: ‘Gosh it feels good to put a sequin on! Thanks . . . for making me feel like a princess.’ 




Designer Kate Halfpenny created this £5,000 bridal bodice and skirt for Holly. 

She wrote: ‘I’m over the moon beautiful Holly Willoughby wore bespoke Halfpenny London on Dancing On Ice last night. The Halfpenny London mix of cool and romantic is perfect for her. The bodice is a stretch base with . . . handmade, silk organza flowers and drape sleeves to make it extra dreamy.’ 

The dress was worn with £500 Sophia Webster shoes, Yoko London pearl earrings, £3,800 (inset), plus a £7,500 cocktail ring.



Musicals week on the show hit a sophisticated high note. 

Holly wrote: ‘It’s extra glam-tastic as we go to the musicals tonight . . . and man have we missed them!’ 

Her black lace gown with cap sleeves and sequins by Costarellos is currently on sale for £1,480. She wore shoes by Sophia Webster, £450, and hematite, diamond and gold earrings by British designer Stephen Webster, £4,600. 




Holly is a picture of elegant simplicity in a £1,250 pale blue one-shouldered column by Safiyaa. 

The gown was paired with £790 shoes by Rene Caovilla and diamond drop earrings by Susannah Lovis, £4,250.



Not everyone was a fan of this bubblegum pink number with the frou frou hem — it had just a touch of the Barbara Cartlands about it.

But as Holly explanined, the show was ‘celebrating the greatest love stories ever told’ for Valentine’s Day. 

The Valeria gown is by Iris Serban £1,625, and was worn with £790 shoes by Rene Caovilla, plus Diamond Ivy earrings, £18,150, by NOA fine jewellery.




Holly  and her style team chose this gorgeous red halterneck dress with a flirty outsized bow by Sassi Holford for week six. 

The bespoke gown cost around £2,500. She also wears vintage diamond drop earrings by Boodles, worth up to £10,000 plus shoes by Sophia Webster, £395. 




She brought a ray of sunshine to semi-final week, with another dress by Iris Serban.

This time it was a beautiful Fortuny-pleated canary yellow dress, costing around £1,300. 

She wore it with spectacular £20,000 earrings (inset) from Noa fine jewellery. Shoes were by Rene Caovilla, £790. 




For the last show of the series, Holly donned this showstopping white dress from Lee Petra Grebenau, an Israeli fashion brand known for luxurious bridal and evening gowns and hand-sewn details. 

Price around £10,000. She also wore shoes by Rene Caovilla again, £750, and South Sea Tahitian pearl and diamond earrings from Yoko London, £7,200. 

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