‘Come Play’ leads Halloween box office with $3.15M, coronavirus keeps sales low

Most movie-goers will return if there’s health protocols, new big movies: Theatre owners association CEO

National Association of Theatre Owners President and CEO John Fithian gives his thoughts on the future of the movie theater industry in wake of the coronavirus outbreak.

Moviegoers were more than happy to get into the spooky season.

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At least that’s what box office numbers from Halloween weekend appear to suggest, with horror film “Come Play” debuting at $3.15 million.

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The PG-13 film, which is distributed by Focus Features, entered 2,183 U.S. movie theaters on Friday, Oct. 30, according to data from Box Office Mojo by IMDbPro.

On its first day, “Come Play” reportedly made $1.09 million. And by its second day – Halloween – the film received an 18.3% uptick in sales totaling $1.29 million.

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By mid-day on Sunday, the film made $770,000 domestically. Though, this number is likely to see an increase when the rest of the ticket sales are counted for the day.

The movie’s budget was reported to be around $9 million, according to The Hollywood Reporter.

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Under normal circumstances, these box office numbers would likely be considered a flop by critics, however, given the severity of the coronavirus pandemic and theater closures or limited operations, most feature films are not performing as expected.

Trailing behind “Come Play” for the weekend are Open Road Films’ “Honest Thief” at $1.35 million, 101 Studios’ “The War with Grandpa” at $1.08 million, Warner Bros’ “Tenet” at $885,000 and 20th Century Studios’ “The Empty Man.”

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It is not immediately clear if moviegoers will help “Come Play” maintain its sales trend as the calendar moves further away from Halloween.

“Come Play” is the silver screen version of the 2017 short film of the same name.

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It stars Gillian Jacobs, John Gallagher Jr., Azhy Roberston and Winslow Fegley, and follows the story of a monster that taunts children by manifesting itself through mobile devices.

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