Who is Matilda Djerf? | The Sun

INFLUENCER Matilda Djerf has set social platforms alight with her effortless looks and beauty.

The Swedish stunner has become a star after she started sharing some of her style tips and techniques on social media platforms.

Who is Matilda Djerf?

Born on April 8, 1997, Matilda Djerf is one of the most recognisable faces online.

She is a Swedish influencer famous for her beauty videos.

TikTok is obsessed with her hair and the hashtag "Matilda Djerf hair" has had millions of views.

Matilda was working in a fish shop before turning to social media.


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Eager to do well in her job she learnt how to fillet a fish by studying YouTube videos.

She started her style tips side hustle after feeling her ideas were unappreciated.

After working with Swedish brands, Matilda decided to launch her own fashion brand allowing her to be her own boss.

Djerf Avenue is a Swedish, non-seasonal, ready-to-wear brand selling clothes, accessories, homeware and swimwear.

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Where is Matilda Djerf from?

Matilda comes from Boras in Sweden.

The small town is 250 miles southwest of Stockholm.

Her pictures of the countryside and stylish nights out has led to attracting some 2.9 million followers on Instagram.

On TikTok, people are constantly trying to recreate her looks, in particular her hair.

Is Matilda Djerf married?

Matilda is not married but has been dating Rasmus Johansson for some time now.

They have been together since they were teenagers and currently live together with their dog, Rufus.

Her boyfriend is a photographer and the couple started Djerf Avenue together.

The business was launched in 2019 with the pair looking to create a brand that will last the test of time.

Now the company has three offices in Stockholm, New York and Los Angeles.

This is some way from when they first started the brand, sitting around a kitchen table as they had no offices, brainstorming ideas.

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What is Matilda Djerf's net worth?

Matilda's net worth is somewhat shrouded online with it thought to be in the region of £3m.

Her business Djerf Avenue posted sales of some $8million (£6.6m) in 2021 and had expanded the business to 30 employees.

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