Beloved as she is, Rihanna has been causing her fanbase quite a bit of frustration as of late, from her notable absence of new music to her notable absence on the red carpet of this year's Met Gala on Monday. By the end of the week, though, she'd more than made up for it: Friday finally brought official confirmation that Rihanna is indeed teaming up with LVMH on a new luxury fashion label, confirming the rumors have been circulating since all the way back in January.
In more welcome news, this time around, there's pretty much no wait time: Rihanna is presenting her first Fenty collection less than two weeks away, on May 22. And, rest assured, Rihanna means business; this is no short-lived collab or line of glorified merch. Bernard Arnault, the CEO of LVMH, has already taken to calling it "Fenty Maison"—no small endorsement coming from the head of the largest luxury group in the world, which is home to Dior, Louis Vuitton, Givenchy, Celine, and plenty of other industry heavyweights.
Of course, this being Rihanna, she's already managed to take a step further than the rest: Hers is the first major brand that LVMH has launched from scratch since 1987, when it founded the namesake label of the legendary couturier Christian Lacroix.
Relatively speaking, Rihanna might be a newcomer to the industry, but she's found success in it nonetheless from the start. Her previous fashion venture with Kering, LVMH's longtime rival, saw Rihanna become a welcome addition to the roster of designers who show during both New York and Paris Fashion Week. Since that partnership came to an end last spring, Rihanna has also launched a successful, size-inclusive lingerie line, Savage x Fenty, as well as carried over her dedication to inclusivity through the empire that is Fenty Beauty, which is also under the helm of LVMH.
Naturally, Arnault couldn't be more thrilled. "Everybody knows Rihanna as a wonderful singer, but through our partnership at Fenty Beauty, I discovered a true entrepreneur, a real CEO and a terrific leader. She naturally finds her full place within LVMH," he said in a statement. Rihanna confirmed just how much faith he's placed in her in a statement of her own: "Mr. Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits." In that case, the Fenty ready-to-wear, accessories, jewelry, and sunglasses that she's about to roll out couldn't sound more promising.
Related: Prince Harry Had to Explain Who Rihanna Is Before Prince Charles's Barbados Visit
Inside the Fenty X Puma show by Rihanna at the Park Avenue Armory on Sunday night during New York Fashion Week. Photo by Serichai Traipoom for W Magazine.
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