I'm Holly Willoughby's make-up artist – the budget products I use to achieve a flawless glow including steals from e.l.f | The Sun

HOLLY Willoughby’s make-up artist has lifted the lid on how she creates a glowy look on the presenter.

Patsy O’Neill recommended bargain brands like e.l.f and The Ordinary to give your make-up a glow-from-within finish.


The celebrity make-up artist, who has worked with Sharon Osbourne and Christine Lampard, also revealed free things you can do to “bring your skin back to life” when it’s looking lacklustre.

According to Patsy, glowy make-up doesn’t have to cost a bomb and a big part of the battle is looking after your skin beforehand. 

She advised “feeding your face” with good serums at night, only using gentle cleansers in the morning and opting for a moisturiser that’s light to penetrate your skin quickly but deeply.

For pre-make-up skincare, Patsy gave The Ordinary products her seal of approval as cheap pieces that actually work, dubbing them “really good, straight-up products”.

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Her main recommendation was its Hyaluronic Acid 2% + B5 serum for £7.90.

Patsy also urged those wanting a glowy finish not to skip primer.

She said: “I’m a really big fan of primers – there’s some really good glowy primers out there.

“You know who’s good for a high street primer with a glow in it? E.l.f.

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“It’s a really good brand.”

E.l.f primers can be picked up for as cheap as £5, but its £10 Power Grip Primer went viral after beauty buffs realised it kept their make-up in place all day. 

Patsy stressed that primers are key to getting a glow-from-within look, in comparison to using a highlighter which only gives the surface of your skin a shimmer. 

For luminosity, she recommended using a lightweight foundation and only concealing areas where you actually need to, taking care not to cover your under-eyes with lots of product.

Patsy said: “If you’re creating a glowy and a dewy look, you don’t want a flat face.

“You don’t want that matte look, so only conceal where you need it, not in every single place.

“And if you’ve got a foundation that you love, only use a little bit of it and blend it in – that’s the key there.”

Outside of glow-inducing products, she recommended giving your face a massage – always motioning outwards – as you rub your serum, moisturiser and primer into it.

Patsy explained: “It gets the blood going and makes everything come alive.

“For all the tiny little muscles and layers of skin, it just brings them back to life.

“That’s a really cheap cheat.”

To bring the glow to your eyes, the celebrity MUA suggested using a liquid eyeshadow rather than powder for a hydrated lid.

She used the £6 e.l.f. Liquid Glitter Eyeshadow in Bling Bling on Holly Willoughby for the Dancing On Ice final earlier this year. 

Among the brands Patsy recommended to get “good staple products from” were Beauty Pie – where products are even cheaper when you become a member – Hourglass and Vieve.

For soft lips, her bargain recommendation was the Burt’s Bees Lip Butter for just £4.99.

Patsy has been in the make-up industry for over 20 years and working with some of our favourite TV stars for a number of them. 

Many of Holly Willoughby’s iconic looks were created by the make-up artist, such as her Celebrity Juice fancy dress numbers and red carpet appearances.

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