Bella, Justine, Cardi B! How Sustainable Designer Sami Miró Builds Relationships With Big Celebrity Clients
Designer Sami Miró is making waves in the realm of sustainable fashion, which is becoming increasingly important across the industry. Miró has every intention of making it the sole focus, educating her customers about her efforts in reworking old fabrics — namely organic hemp, organic cotton, vintage denim, and deadstock materials — to make something new.
Celebrities like Bella Hadid, Justine Skye, Teyana Taylor, Cardi B, Kylie Jenner, and even Jenner’s daughter Stormi have taken note, wearing and posting about the Sami Miró Vintage brand for two key reasons. “I think it’s a combination of being able to look really cool and different, and also knowing that you’re supporting a brand that cares and that’s doing something positive for the world,” Miró told POPSUGAR in reference to the look and feel of the material she uses, which isn’t rigid and doesn’t look to scream “sustainability,” but is actually cruelty free.
Miró’s online store invites clients to shop cut-and-sew collections directly at a contemporary price point, whereas her reworked vintage pieces are made specially for celebs, who often DM Miró’s team directly, or ask their stylists to do so. In that case, Miró will create something custom for a mood or moment. “The growth has been amazing and so special because everything has been organic. We haven’t put any marketing dollars into this ever. So, everybody who’s tagging and supporting us is doing it out of their love for what the brand stands for and for the design,” she said.
While Miró maintains personal relationships with people like Justine Skye and Bella Hadid, other outfits that end up being reposted across the internet are surprises. “When someone pulls any of my pieces, they have a very large selection of options. I never get too excited until I see a photo, because you never know what the outcome is going to be or if the piece didn’t work specifically for what they were trying to create at the time. But most of the time it does end up working, so I’m really lucky to have the types of designs that people want to incorporate into their attire.”
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