YouTube bans staged animal rescue videos

Hi and welcome to Insider Advertising for March 29. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

  • YouTube bans staged animal rescue videos.
  • Vice Media layoffs.
  • NBCU mulls a subscription-based video service.

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Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson.

Sundar Pichai, CEO of Google, Susan Wojcicki, CEO of YouTube at the Yerba Buena Center for the Arts in San Francisco in 2018.Kim White/MSNBC/NBCU Photo Bank/NBCUniversal via Getty Images

YouTube plans to ban videos showing staged animal rescues. The policy shift comes after the platform was found running ads from major brands on videos depicting animal cruelty.

  • YouTube has been running ads from major brands on videos depicting animal cruelty, Lara O’Reilly reports.
  • YouTube says it removed videos or stopped running ads on some of these videos.
  • It also plans to ban staged animal rescue videos from the platform.

Read the story.

Taylor Hill/FilmMagic

Vice Media just laid off a handful of digital staffers

  • Vice Media laid off a handful of top digital staffers on Thursday, Steven Perlberg reports.
  • A spokesperson attributed the layoffs to a recent shift in the digital leadership team’s makeup.
  • The layoffs did not include anyone in editorial, a source said.

Read the story.

Vin Diesel and John Cena in “F9”Universal

NBCUniversal has discussed a new subscription video-streaming service separate from Peacock

  • NBCUniversal has discussed a subscription streaming service under the name “Universal Stream,” Claire Atkinson reports.
  • NBCU has its Peacock streaming service, but the brand isn’t well known around the world.
  • Such a new service could cost billions to launch, though.

Read the story.

More stories we’re reading:

  • Loud commercials are infuriating Americans, and streaming TV is making them even worse (Insider)
  • We identified the 194 most powerful people at Google under CEO Sundar Pichai. Explore our exclusive org chart. (Insider)
  • Volv bills itself as ‘TikTok for news.’ The Snap-backed app makes news stories you can read in 9 seconds. (Insider)
  • 98% of the New Yorker Union voted in favor of authorizing a strike against Condé Nast (Insider)
  • Media startup Axios is reportedly in merger talks with sports-media outlet The Athletic, and the combined company could go public (Insider)
  • Ad agencies step away from oil and gas in echo of cigarette exodus (The New York Times)
  • ABC seeks $2 million for Oscar ads, despite worries of audience decline (Variety)

Thanks for reading and see you tomorrow! You can reach me in the meantime at [email protected] and subscribe to this daily email here.

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